The Client
The Real Estate Station is a hometown Texas brokerage with offices in Argyle and Saint Jo — a team of agents built on community roots and long-standing relationships. Owner Dave Salisbury had grown the business into two locations with a full roster of agents.
But the brand hadn't kept pace with the business. RES needed an identity as established as its reputation — and one system to unite two offices, dozens of agents, and every piece of marketing they touch.
The Challenge
- A dated identity that undersold an established, trusted brokerage
- Two offices and many agents, each needing to look like one unified brand
- No documented standards — every flyer, sign, and post started from scratch
- A story worth telling — with no video or content system to tell it
What We Delivered
A comprehensive, ten-part brand refresh — every deliverable exactly as scoped in the agreement.
1 · Modernize the Brand
- Brand Audit & Analysis
- Competitor Analysis
- Brand Positioning Statement
2 · Clear Brand Identity
- Brand Identity
- Brand Attributes & Values Documentation
- Brand Manifesto
- Brand Style Guide
3 · Refreshed Logo & Messaging
- Three Logo Design Concepts for Review
- Final Logo in AI, PNG, JPEG & SVG
- Tagline & Messaging Guidelines
4 · Website Aesthetics Update
- Website Wireframe Design Mockups
- Updated Design on the Existing Platform
- User Experience (UX) Enhancements
5 · Evergreen Content
- Content Strategy Document
- Blog Posts, Articles & Resource Guides
- Social Media Content Calendar & Posts
- 32 Evergreen Posts
- 50 Edited Candid Brand Photos
6 · Compelling Video Content
- Origin Story Video
- Promotional Video — Value Props & Differentiators
- 12 Social Media Videos for Brand Awareness
- 3 Client Testimony Videos
- Explainer Video
7 · Website Graphics
- Infographics & Data Visuals
- Custom Graphics for Blogs & Landing Pages
8 · Print Materials
- Business Card Design
- Brochures (Argyle & Saint Jo Editions)
- Event Promotional Materials
9 · Brand Deck
- PDF / PowerPoint of Brand Strategy
- Visual Identity & Key Messaging
10 · Pitch Deck
- Customized Pitch Deck Template
- Key Talking Points & Visuals for Agents
- Digital & Printable Versions
The Video
Two office tour films — one for each station — produced by Message Masters and live on the RES YouTube channel:
Filmed, edited & produced by Message Masters
The Brand
The new RES identity is built on a warm, grounded palette — forest and sage greens against clean neutrals — with a documented type and layout system, so every agent and office produces marketing that looks unmistakably RES.
FOREST
SAGE
COAL
SILVER
WHITE
The RES palette & standards, as documented in the Brand Identity Guidelines we authored
The Results
- One brand, two stations. Argyle and Saint Jo now market under a single, documented identity — down to location-specific brochures cut from the same cloth.
- A self-sufficient team. With guidelines, templates, and a shareable vendor kit, the RES team produces on-brand marketing without reinventing anything.
- A brand you can tour. Both office films are live on the RES YouTube channel, giving buyers and sellers a real look inside before they ever walk in.
- A lasting partnership. The engagement keeps growing — and today RES sponsors Message Masters' Foundation & Future business event.
"Thank you for everything!"
— Meg Sommer, Marketing Manager, The Real Estate Station
