BRANDING BLOGS

The American Brand 5 - How To Be United

Belonging is not automatic. It is chosen. And it is proven through assimilation—the process by which individuals align themselves to the shared identity of the community. Every successful nation, ever... ...more

the American Brand

October 02, 2025•4 min read

The American Brand 4 - A Shared Standard?

Belonging has always meant more than residency. It means covenant. It means a shared agreement about who we are, what we believe, and how we will live together. Every thriving nation in history has de... ...more

the American Brand

October 02, 2025•3 min read

The American Brand 3 - Can We Have A Shared Vision?

For too long, the American story has been contested, fragmented, even forgotten. Ask ten citizens what it means to be American, and you’ll get ten different answers. That’s not identity—it’s drift. An... ...more

the American Brand

October 02, 2025•2 min read

The American Brand 2 - What Is The Problem?

In the 1800s, America’s unspoken fracture was slavery. Leaders tried to patch it over with compromises, but the foundation was rotten. Eventually, the country split apart and was forced into a reckoni... ...more

the American Brand

October 02, 2025•2 min read

The American Brand - We Have A Problem

Recent commentary in Forbes points to an uncomfortable truth: the United States, long recognized as one of the world’s most powerful brands, is showing cracks in its identity. ...more

the American Brand

October 02, 2025•2 min read