The Client
After 23 years in the United States Navy — including multiple wartime deployments — Jeff Wicker founded Legion Leadership to do one thing: forge resilient leaders. His HIGH Value Leadership Framework (Honesty, Integrity, Growth, Humility) powers executive advisory, cohort coaching, and corporate and federal leadership training.
Jeff had the experience, the framework, and the conviction. What he didn't have was a brand that carried that authority before he ever walked into the room.
The Challenge
- A brand identity that matched the weight of his experience — direct, disciplined, and certain, never salesy
- A website that routes three very different buyers — executives, cohort members, and corporate & federal training decision-makers — to the right offer
- Content and collateral to support speaking, networking, and lead generation
- A partner who would treat his investment like their own
Jeff found Message Masters the same way his future clients would find him — through our website. He read our blog, filled out the contact form, and we got to work.
What We Delivered
Every service below is exactly as scoped in the MasterPlan Lite engagement — delivered in 8 weeks.
Discovery
- Discovery Questionnaire
- Discovery Session
- Market Research
- Competitive Analysis
Brand Manifesto
- Purpose, Vision, Mission, Target Audience and More
- Brand Objectives
Brand Messaging
- Brand Name
- Tagline
- Core Messaging Guidelines
Visual Brand Creation
- Evaluate Logo
- Evaluate Current Color Scheme
- Evaluate Current Fonts
- Brand Style Guide
Photography
- 50 Professionally Edited Photos
Video Content
- General Promotion
- Origin Story
- Speaker Reel
- 6 Reels
- Training Capture
Branded Social Media Content
- 24 Posts Designed to Highlight Your Unique Value
- Copy Included
Additional Collateral
- Business Card Design
- Letterhead
- Social Media Banners
- Multi-Page Brochure
- One-Pager
Website Update
- Full Redesign & Build — leadwithlegion.com
Introduction to My Network
- Personal Introduction to 10 Key Network Partners
The Work
Brand photography, social content, and collateral — all forged under one visual system.
A selection from 50+ professionally edited brand photos and 24 branded social posts — all shot & designed by Message Masters.
The Video
Origin story, speaker reel, promotional spots, reels, and ongoing training capture — presence on camera to match presence in the room. Every piece produced by Message Masters.
A frame from "The Legion Experience" — the flagship brand film we produced for Legion.
The Website
The new leadwithlegion.com is built around Legion's three service lanes — Executive Advisory, The Foundry, and Corporate & Federal Training — with the Leadership Alignment Audit™ as the front-door offer.
Visit leadwithlegion.comThe Results
- A brand that opens doors. Legion Leadership now shows up everywhere — web, video, print, and stage — with one clear, commanding voice.
- Word is spreading. The feedback started arriving unprompted: "the website, videos and pictures are amazing."
- He came back for more. Before the first project was even finished, Jeff brought Message Masters a second engagement of equal size — producing his business alliance networking event.
- A true partnership. Today Jeff is a sponsor of Message Masters' Foundation & Future business event. That's what it looks like when a client trusts your work with their own name.
"I'm so thankful for all of your help with my business."
— Jeff Wicker, Founder, Legion Leadership
