Message MastersYou're better than you look.
Your work is excellent. Your website, photos and materials don't show it, so strangers can't tell.
What it costs you: Prospects who choose a competitor that simply looks more established.
Our System · Step 3
Build Your Brand Assets.
Everything that carries your brand into the world, built from your brand plan, so it all says the same true thing and works the first time.
What it is
One team. One brand. Every asset.
A website so the digital world can find you and choose you. Video so your prospects get to know you before they ever meet you. Photography so people see your real people and your real work. Print so clients have something to remember you by.
Most companies collect these pieces over years from different vendors, and it shows. A logo from one designer, a website from another, a video from a third. Nothing quite matches, and nothing says the same thing.
We build it all at once, from your brand plan, with one accountable team. The people who discovered your brand are the people who build it, so nothing gets lost in the handoff.
The problems it solves
People can't choose you if they can't see you.
Your look is old.
Your brand was built for the company you were five years ago. It doesn't resonate with the people you want now.
What it costs you: Credibility, before you ever get a phone call.
Nothing matches.
Pieces from different vendors, different years, and different ideas of who you are.
What it costs you: Trust. Inconsistency makes people wonder what else is inconsistent.
You have nothing to leave behind.
No brochure, no deck, no video to send. When you leave the room, so does your story.
What it costs you: Deals that go cold after a great first meeting.
Everything included
Two ways to build. Both built right.
Both builds come from your brand plan. Start with the Essentials and your spend credits toward the Complete Build for 12 months.
| What you get | The EssentialsFrom $20,000 | The Complete BuildFrom $50,000 |
|---|---|---|
| Identity system and brand book | Included | Included |
| Website | 8 pages | 40 pages |
| Full SEO and AI search (GEO) setup | Included | Included |
| Videos | 4 | 20 |
| Brand photographs, shot on site | 50 | 100 |
| Social graphics | 12 | 36, with copy written |
| Print pieces | 6 | 6 |
| Branded items | Not included | 33 |
| Archived B-roll for future content | Included | Included |
| Every source file handed over | Not included | Included |
| Credit toward the Complete Build | For 12 months | Not applicable |
What each piece does for you
Identity system and brand book
Logo, colors, type and rules, so you look like who you are everywhere you show up.
Website with SEO and AI search setup
Written from your brand plan, so search engines, AI tools and people can find you and choose you.
Origin story video
Where you came from and why you started, so people connect with the humans behind the business.
Promotional video
Built to sell what you actually sell, so your homepage, presentations and events do the talking.
Client testimonials
Your customers in their own words, so skeptical buyers hear proof they trust.
Website hero video
The first thing visitors see, so your first impression is unforgettable.
Brand film, case study and 12 social shorts
In the Complete Build, so you have months of content that tells your story.
Brand photography
Real people, real work, no stock, so people see what working with you looks like.
Social graphics
On-brand and ready to post, so you show up consistently.
Print pieces
Business card, email signature, pitch deck, brochure, one pager and ad design, so clients have something to remember you by.
Branded items
33 pieces of apparel and promotional items in the Complete Build, so your team wears your brand with pride.
Archived B-roll and source files
Footage to use for years, and in the Complete Build every editable original, so you own your brand outright.
The opportunities it creates
What changes when your brand can be seen.
Get found
Your website is set up for search engines and AI search, so people looking for what you do find you.
Earn trust before contact
Prospects see an established, well-organized company before they ever meet you.
Shorten the sale
Prospects arrive already knowing you from your videos and site, so your sales conversations start further along.
Recruit better people
Real photos and video of your culture attract people who want to work for you.
Own your content
A library of photos, video and B-roll you can use for years without paying for it again.
Stop buying it twice
Built from your brand plan, so it's right the first time and you skip the early rebuild.
#1
How a website looks is the factor people mention most when judging a company's credibility.
Stanford Web Credibility Research32%
of customers will walk away from a brand they love after one bad experience.
PwC16%
price premium people will pay for a great customer experience.
PwCThe return
Assets that keep paying you back.
Added on top of your brand plan
$34K
estimated yearly value your brand assets add, once fully in use. Together with your brand plan: about $186,000 a year.
$3,500added in year one
Either buildWe model the same conservative value for the Essentials and the Complete Build.
Where the value comes from
Found, trusted and chosen: another 3% more revenue at a 40% margin$24,000
Sales time saved: 4 hours a week$6,000
Fewer one-off fixes and rebuilds$4,000
Added yearly value, once fully in use$34,000
*A conservative model for a business in the $4M to $6M range, modeled at $4M, the bottom of that range. We count only half of the value the published research supports, and we phase it in: year one shows part of it, and the full figure takes about three years of consistent use. Added sales are counted at a 40% margin. These returns depend on your brand being adopted, implemented, managed and used consistently across every touchpoint. Without that, they are not expected. This is a model, not a guarantee and not a past client's result.
How it works
How we build it.
01
Creative brief
We turn your brand plan into a brief for every asset.
02
Identity
Logo, visual system, and brand book.
03
Shoot
Photo and video on site, with your real people.
04
Website
Written, designed, built, and set up for search.
05
Content and print
Social graphics, print pieces, and branded items.
06
Launch
Everything delivered, organized, and ready to use.
Trust before contact
MJM Properties
Mike Morris used to never share his work. Now clients and prospects see the company as established and well organized, and trust is built before anyone meets. Read more stories.
Why step 2 comes first: you don't hang drywall before the plumbing is in. Every asset is built from your brand plan, so it says the right thing the first time and you never pay to rebuild it.
Start with your Brand INSIGHT
Find out where your brand stands.
We look at everything a customer sees when they look you up: your website, your search results, your reviews, your social, and score it across 26 factors and 250 points.
Your brand scoreFree
Your score, your strengths, and the areas costing you the most, emailed to you in minutes.
Your action plan$299
Your recommended next steps plus a meeting with a Message Masters brand strategist to walk through them.
Get My Insight >Takes about 2 minutes to request.