You don't know where you stand.
You can feel that something's off. Leads are slower, or the wrong people are calling, but you can't name why. So every fix is a guess.
What it costs you: Months of trying things that don't address the real problem.
Our System · Step 1
Before you spend another dollar on marketing, know exactly where your brand stands. Your Brand INSIGHT scores how you show up across 26 factors and 250 points, so you fix the right things first.
What it is
You know your business from the inside. New customers only know what they find when they look you up. The INSIGHT shows you the difference.
We review everything a stranger can find about you: your website, your Google listing and search results, your reviews, your social profiles, and your directory listings. Then we score it across four areas, weighted by what matters most to a buyer. You get a clear score, plain-language findings, and a picture of what your current brand may be costing you.
It's the fastest way to stop guessing. And it gives you a starting line we can measure your growth from.
The problems it solves
You can feel that something's off. Leads are slower, or the wrong people are calling, but you can't name why. So every fix is a guess.
What it costs you: Months of trying things that don't address the real problem.
A new website or ad campaign won't help if the real problem is your message. Money goes out and nothing moves.
What it costs you: Marketing budget spent on activity instead of results.
Your best customers know how good you are. Someone who moved here last year only knows what Google shows them.
What it costs you: Being passed over by people who would love working with you.
Brand decisions get made by the loudest voice in the room, or by whoever built the last website.
What it costs you: Slow decisions and the same debates on repeat.
Everything included
Out of 250 points, so you have a clear starting line to grow from.
Brand Identity (100), Visual Style (80), Messaging (50), and Online Presence (20), so you see exactly where you're strong and where you're slipping.
From purpose and story to logo, tagline, reviews and search, so nothing a buyer notices gets missed.
The places you're already ahead, so you protect what's working.
In plain language, so you know what's holding you back.
An estimate scaled to your revenue, so the cost of waiting is visible.
Six or more, in priority order, so you spend money on the right things first.
A working session about your results, so you leave knowing exactly what to do next.
Sent with your full report, so getting on the calendar is easy.
Your score becomes the starting point we measure against, so later you can see what changed.
The opportunities it creates
Put your budget where it will actually move the needle, instead of where the last salesperson pointed.
Your score becomes your baseline. Re-score later and see your growth in numbers.
An objective outside read gets your leadership team on the same page fast.
Most established companies are already better than their materials say. The INSIGHT shows you where.
Find out your foundation needs work before you pay for a website or campaign built on top of it.
Your report points to what fits your business best, whether that's one fix or a full rebuild.
How a website looks is the factor people mention most when judging a company's credibility.
Stanford Web Credibility ResearchOnly 37% of employees strongly agree they know what their company stands for and what makes it different.
GallupMost companies' strategies deliver only 63% of their promised financial value. The gap is in the execution.
Bain & CompanyThe return
Estimated yearly value
estimated yearly value of acting on your Brand INSIGHT next steps, once fully in use
*A conservative model for a business in the $4M to $6M range, modeled at $4M, the bottom of that range. We count only half of the value the published research supports, and we phase it in: year one shows part of it, and the full figure takes about three years of consistent use. Added sales are counted at a 40% margin. These returns depend on your brand being adopted, implemented, managed and used consistently across every touchpoint. Without that, they are not expected. This is a model, not a guarantee and not a past client's result.
How it works
Your name, email, company, website, and revenue range. About two minutes.
We review everything a customer can find about you while you wait.
Your score, strengths, and trouble areas arrive by email.
Add your action plan and strategist meeting for $299.
An honest look at where they stood showed their foundation wasn't ready for more students yet. They fixed that first and avoided the costly mistake of marketing before they were ready. Read their story.
Start with your Brand INSIGHT
We look at everything a customer sees when they look you up: your website, your search results, your reviews, your social, and score it across 26 factors and 250 points.
Your score, your strengths, and the areas costing you the most, emailed to you in minutes.
Your recommended next steps plus a meeting with a Message Masters brand strategist to walk through them.