Free Brand INSIGHT: see your brand score out of 250 in minutes. Get My Insight >

How it works

The Brand Building System.

Four steps that take your brand from where it stands today to a brand that grows your business. Each step pays you back on its own. Together, they build on each other.

01

Step one

Evaluate Your Brand

Freebrand score
$299full action plan
$19Kyearly value, acted on*

Your Brand INSIGHT scores how your brand shows up today, across 26 factors and 250 points, so you know where you stand before you spend another dollar.

  • A score out of 250, so you have a starting line to measure growth from
  • Your strengths and trouble areas, so you know what to protect and what to fix
  • What your brand may be costing you, so the cost of waiting is visible
  • Prioritized next steps and a strategist meeting ($299), so you fix the right things first

Get My Insight >See everything included >

02

Step two

Discover & Define Your Brand

$5,000+starting price
$152Kyearly value*

You have a business plan and a financial plan. This is your brand plan: the one they're all built on.

We sit down with your leadership and the people who know your business best, study your market and your competitors, and gather the evidence of what's already true about you. You see the proof before you see the words, so you know every line is true. Then we write it all down.

  • Your purpose, written down, so every decision has something solid to stand on
  • Who you are and what makes you different, so you stop sounding like everyone else in your industry
  • Who you serve and what moves them to buy, so your marketing aims at the right people
  • Your message at every length, so you and your team can say it in 15 seconds or an hour
  • A one-page summary, so everyone on your team can say it the same way
  • A brand file for your AI tools, so what they write sounds like you, not everyone else
  • What winning looks like, in your own words, so you know when you've arrived
  • A baseline, a handbook, and check-ins at 30 days, 90 days, and 12 months, so your brand gets used and the results get measured

See everything included >

03

Step three

Build Your Brand Assets

Everything that carries your brand into the world, built from your brand plan, so it all says the same true thing.

A website so the digital world can find you and choose you. Video so your prospects get to know you before they ever meet you. Photography so people see your real people and your real work. Print so clients have something to remember you by. Because it's built from step two, it's right the first time and you don't pay for it twice.

The Essentials

Starts at $20,000

  • Identity system and brand book, so you look like who you are everywhere
  • 8-page website with full SEO and AI search (GEO) setup
  • 4 videos: origin story, promo, client testimonial, website hero
  • 50 brand photographs
  • 12 social graphics
  • 6 print pieces: business card, email signature, pitch deck, brochure, one pager, ad design
  • Archived B-roll for future content

The Complete Build

Starts at $50,000

  • Identity system and brand book
  • 40-page website with full SEO and AI search (GEO) setup
  • 20 videos: brand film, origin story, promo ad, 3 testimonials, a case study, 12 social shorts, website hero
  • 100 brand photographs, shot on site, no stock
  • 36 social graphics with copy written
  • 6 print pieces and 33 branded items
  • Every source file handed over, so you own it all

Your brand plan (step two) comes first, so everything we build has the right foundation. Essentials spending credits toward the Complete Build for 12 months.

See everything included >

04

Step four

Manage Your Brand

Customto your growth goals
+$66Kyearly value, before the fee*

Ongoing help keeping your brand in front of the right people, month after month, without you carrying it all.

  • Social content and video, so you stay top of mind with prospects
  • Design and brand upkeep, so you never drift back into a hodgepodge
  • Fractional CMO and consulting, so you have a senior brand voice at the table without a full-time hire
  • Help rolling out what we built, so your assets actually get used

No tiers and no cookie-cutter packages. We build your plan around the growth lever we believe will move your business most.

See everything included >

Go all in

The Brand Rebuild.

New message, new vision, new visuals, new content, all in one package. All four steps committed to together, delivered in order, by one team that owns the whole result.

Why it's faster

One plan, one team

No handoffs between firms and nothing lost in translation. The people who discover your brand are the people who build it.

Why it costs less

Priced as one package

The Brand Rebuild costs less than buying each step on its own, because coordinating it once saves time for everyone.

What it's worth

$252K / yr

Conservative yearly value for a business in the $4M to $6M range, once fully in use. About $75K in year one. See how we count it.

See everything included >Talk to us about a Brand Rebuild >

Custom media and individual services

Need one thing? Build it right.

Every service below can be part of a Brand Rebuild or ordered on its own as custom media. Either way, it's built from your defined brand, so it works the first time.

Brand Strategy

We find what's already true about your business and turn it into a clear plan: who you are, who you serve, what sets you apart, and what to say.

So every dollar you spend on marketing aims at the right people with the right message.

  • Discovery sessions
  • Positioning
  • Messaging
  • Brand plan

Logo & Graphic Design

A logo, color palette, type, and visual system that look like who you actually are, plus a brand book so anyone who designs for you gets it right.

So people recognize you instantly and your company looks as established as it is.

  • Logo
  • Identity system
  • Brand book
  • Ad and social design

Website & SEO

A website written from your brand, easy to use, and set up so search engines and AI tools can find it and understand it.

So the digital world can find you and choose you, even while you sleep.

  • Website design and build
  • Copywriting
  • On-page and technical SEO
  • AI search (GEO) setup

Video Production

Brand films, origin stories, testimonials, promos, and social shorts, planned around your purpose before we shoot a single frame. It's how we won Best of Denton County twice.

So your prospects get to know you before they ever meet you.

  • Brand film
  • Origin story
  • Testimonials
  • Social shorts

Photography

Real photos of your real people, your space, and your work, shot on site. No stock photos pretending to be you.

So people see the quality of your work and the faces behind it before they call.

  • Team and headshots
  • On-site work
  • Product
  • Event coverage

Social Media

Graphics, short videos, and written posts that sound like you and follow a plan, not a guess.

So you stay in front of prospects consistently and give value before you ask for the sale.

  • Content planning
  • Graphics and copy
  • Short-form video
  • Profile setup

Print & Collateral

Business cards, brochures, one pagers, pitch decks, and email signatures that carry your brand into every meeting and inbox.

So clients have something to remember you by after you leave the room.

  • Business cards
  • Brochures and one pagers
  • Pitch decks
  • Email signatures

Promotional Swag

Shirts, hats, drinkware, and branded items your team and your clients actually want to use, designed to match everything else you put into the world.

So your brand shows up at job sites, ball fields, and coffee shops, and your team wears it with pride.

  • Apparel
  • Uniforms
  • Client gifts
  • Event items

What we don't do

Paid ad managementSEO as a standalone serviceOngoing business coaching (we partner for that)Building assets before your brand is defined

*A conservative model for a business in the $4M to $6M range, modeled at $4M, the bottom of that range. We count only half of the value the published research supports, and phase it in over about three years of consistent use. Added sales are counted at a 40% margin. These returns depend on your brand being adopted, implemented, managed and used consistently across every touchpoint. A model, not a guarantee and not a past client's result.

Start with your Brand INSIGHT

Find out where your brand stands.

We look at everything a customer sees when they look you up: your website, your search results, your reviews, your social, and score it across 26 factors and 250 points.

Your brand scoreFree

Your score, your strengths, and the areas costing you the most, emailed to you in minutes.

Your action plan$299

Your recommended next steps plus a meeting with a Message Masters brand strategist to walk through them.

Get My Insight >Takes about 2 minutes to request.